For over a decade we have been hearing the word “agile” more and more in combination with terms like software development, modelling, architecture, company cultures and marketing. Econsultancy’s top story this morning is exactly about that; #agilemarketing – what is it and why do you need it?
On the rise of agile marketing is without doubt Social Media. Hashtags, mentions and short links enable millions of users and online marketers to share and comment on real time content. If you don’t react to news and events as they happen you are too late.
The 70:20:10 rule suggested by Ashley Friedlin says that 70% of your marketing should be planned, 20% of your marketing should be some kind of automated marketing activities, and the remaining 10% of your marketing should be entirely agile.
To be agile you need a good and creative team with the right tools at hand ready to produce unique and engaging content at any time of the day. Again, if you don’t react to news and events as they happen you are too late, and certainly not agile.