Bradley Smoker Sweepstakes

The objective of this campaign was twofold: to energize Bradley’s retailers and distributors while at the same time developing a rich, permission-based asset database for Bradley Smoker. This successful campaign featured a grand prize of a custom Indian Spirit motorcycle, promoted through retail and online environs. We were thrilled to develop this campaign from concept to completion, from the development of strategy and the sweepstakes brand to retail and online promotional collateral.