Maximizing your online marketing efforts starts with seeing the journey of consumers more clearly, then reacting quickly to reach the right customers at the right moments with messages that are designed just for them.
The new integration of Google Analytics Premium with the DoubleClick Campaign and Bid Manager can provide online marketers with a much clearer view of the customer journey through multi-channel campaigns. Campaign information can now be linked into GA Premium reports like Multi-Channel Funnels and/or Data-Driven Attribution. With a 360 view like that marketers can also make smarter decision on how to allocate marketing budget. For the automated marketing enthusiast this new integration features the Google Analytics Smart Lists features, which lets you generate re-marketing lists of your best users automatically, based on machine learning from conversion data.