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July 15, 2014

Forecasting expected online revenue or traffic

In our job as online marketing professionals we quite often run into the situation to forecast expected online revenue, conversions and traffic. We have to do that not only for existing projects, but especially for new business.

David Fothergill published the first part of two this morning covering things such as

  • What is a forecast?
  • Why is it important to forecast?
  • What challenges are involved in forecasting?

 
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