Powerful content has the potential to spark revolutions, but it also has the potential to stagnate. Content shared one day may go unnoticed, only to be rediscovered by the right user at the right time, and vault through social media channels. It may produce thousands of links and attract millions of visits, but all in the control of someone else, or worse: all on their site.
Knowing what content to produce is half the battle, the other half is knowing where and how to share it. For this you need a firm strategy, based on research and understanding of demand and of social media networks.
At a+g media group we produce content strategies that attract clicks, develop links, and raise your bottom line. Our content strategies are planned and enacted with a focus on ROI and long term goals, and set to produce clicks, shares and smiles.
Powerful content has the potential to spark revolutions, but it can also stagnate. Knowing what content to produce is half the battle, the other half is knowing how to share it.
The daily process of putting pen to page is too much for many busy companies and so, even once-powerful blogs, have a habit of fizzling out.
Often the single hardest thing to do is come up with fresh ideas. Producing fresh, engaging and link-worthy content takes a lot of planning, creativity, and research.