Bonterra Farm Market

BonTerra are a natural fruits and vegetables market concept in the Phoenix, Arizona region. They wanted a logo that was simple, elegant and stylish with organic undertones. The result was a scripted logotype, highlighted by water-soaked leaves, which can be replaced with fruits, flowers or vegetables for other segments of their business. The client was really happy that the identity was able to capture the essence of their brand, while incorporating some channel segment strategies within the design.